Stone Island is currently owned by Moncler Group , which took over the brand in 2020. Originally, Stone Island was created as an independent Italian fashion house, but Moncler has continued the vision and secured the brand's global position.

Stone Island was invented by Massimo Osti in 1982.

Massimo Osti was an Italian designer and fashion pioneer, known for his passion for innovation in materials and textile technology. He founded Stone Island with the desire to combine military-inspired functionality with groundbreaking material experimentation . The result was a brand that quickly became known for unique color techniques, innovative fabrics and the iconic compass badge.

Osti saw clothing as more than just fashion — he considered it functional equipment that could withstand challenges while making a strong visual statement. This philosophy has characterized Stone Island ever since and is why the brand remains synonymous with innovation, quality, and timeless design .

To ensure that your Stone Island product is genuine, you can:

• Check the Certilogo code (unique code that can be scanned online).
  
• Examine the details of the stitching, logo and the quality of the fabric.
  
• Pay attention to the price and retailer – very low prices are often a sign of counterfeit goods.

There are only a few stores in Denmark that are officially licensed to sell Stone Island. We at Le Fix are proud to be one of those who sell Stone Island . We have been selling Stone Island since 2010 and regularly visit the brand's showroom in Milan, Italy , to handpick the latest collections.

Stone Island production is spread across several countries, depending on the collection and type of product. The most advanced pieces are still produced in Italy , but they are also produced in Tunisia, Vietnam and Romania , among others. Regardless of the production location, the quality is always high, as Stone Island has strict standards for materials and techniques.

Some products are sold without the classic compass badge, but be aware: Stone Island is known for its badge, and many replicas on the market lack this characteristic. If you see a Stone Island without the badge, you should check the authenticity extra carefully.

Stone Island generally has a regular fit , depending on the product. Jackets and sweatshirts often have a looser fit for comfort and freedom of movement, while t-shirts typically have a regular fit. Many customers choose to go down a size for a tighter fit, but this depends on personal style. We always recommend checking the size guide for the specific product, as the fit can vary between collections. You also have the opportunity to try on the products in the Le Fix store , so you can find the perfect size and fit before you buy.

Stone Island is a premium brand, and the prices reflect the high quality, technological innovation and design. Prices typically start around 1,000 DKK for t-shirts and can go up to over 10,000 DKK for advanced jackets and special collections. Stone Island invests heavily in material development, which makes the products unique and durable.

Known for innovation, quality and iconic design — particularly their unique approach to materials and colour techniques — Stone Island has built a reputation as one of the world's most respected luxury and streetwear brands.

The main things Stone Island is known for:

1. Technological innovation in textiles
   
   Stone Island is constantly experimenting with new materials and treatments. They have developed special fabrics that are water-repellent, breathable, thermo-regulating and extremely durable. This makes the clothing both functional and stylish.
   
2. Compass badge
   
   The iconic Stone Island compass on the left arm is one of the brand's most recognizable features. It symbolizes exploration, function and innovation.
   
3. Color techniques
   
   Stone Island is known for its advanced dyeing methods, where jackets and sweatshirts can change hue depending on the light, material and treatment, making each product unique.
   
4. Military inspiration
   
   Many designs draw on military uniforms and functional workwear, combined with modern streetwear aesthetics.
   
5. Exclusivity
   
   Stone Island is a niche brand that has built a strong cult status among fashion enthusiasts, streetwear fans and celebrities.

Yes — although Stone Island is primarily designed for men, many women also wear the brand's products. The designs are often functional and minimalist, making it easy to integrate into different styles. Many jackets, sweatshirts and t-shirts are therefore informally unisex, and sizes can be chosen according to the desired fit.

Stone Island always recommends following the care label instructions carefully to preserve the quality and colours. Many products require gentle washing at low temperatures (often max. 30°C). Tumble drying should be avoided and some materials even require hand washing or professional cleaning. With proper care, Stone Island products can last for many years.

Stone Island is constantly working to improve materials and production methods to minimize environmental impact. The brand invests in research and development of innovative textiles that are both functional and durable. Although sustainability is a focus area, Stone Island is especially known for innovation, quality and timeless design.