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Based in Los Angeles, HUF has become one of the most respected and groundbreaking skate and lifestyle brands around the world. By working with artists, designers, photographers, musicians and unconventional people, it is also a home for a collective of eclectic skateboarders and ambassadors.
HUF represents the progressive vision that has driven Hufnagel since day one. They are known for their pure aesthetics, provocative design and quality crafts. For over 15 years, HUF has been dedicated to pushing the culture forward by refusing to adhere to it.