LE FIX
In the heart of Copenhagen, born from a passion for art, tattoos and clothes, Le Fix was founded in 1999 by three guys, Benny Kusk, Rasmus Jacobsen and Jesper Holm. What started as a declaration of love for the Danish underground quickly became an international icon within streetwear and lifestyle.
Our history is a kaleidoscope of street culture, graffiti, music and fashion. We are not just a clothing brand; we are a collective of artists and designers, united by a vision of creative freedom and authenticity.
THE STORE
In Le Fix's store in central Copenhagen, streetwear, high fashion and sportswear exist side by side and complement each other, creating an easy balance that appeals to many. Le Fix has translated the open attitude of the creative scene into a free space where everyone is welcome and treated as equals. A place where you will be inspired by the surroundings and the people alike.
Today, Le Fix is owned by Benny Kusk and Valdemar Kludt and is an established name in the culture, art and fashion scene, but has managed, as one of the few, to maintain respect from the underground. We master multiple creative disciplines, balance the fine line between art and fashion, and run a commercial business based on something as rare as integrity.
INITIATIVES
As part of the journey towards becoming more sustainable, Le Fix launches a small collection every month with only a few different styles, produced in small quantities and made from either organic or residual materials.
This strategy keeps inventory low and prevents us from overproducing styles. Several of the products in each collection are made from leftover materials from the Danish textile manufacturer Kvadrat Textiles, with whom we have a close and beneficial collaboration.
THE QUAY FIGURE
Our mascot, Kaj, represents the diversity in all of us. He is everything he wants to be – a rebellious troublemaker or a sophisticated lifer. He reminds us that it's okay to be different, to be unique.
So come and be a part of our history. Help shape the future of streetwear, where only the imagination sets the limits and where every day is a new opportunity to go wildin' and live life to the fullest.
