The story of Patagonia, one of the most respected outdoor brands of the United States, does not go back as far as to his peers as L.L. Bean and Eddie Bauer, but in 40 years the brand has made a great print on American culture.
The secret to their success is simple; While many brands are trying to cultivate a particular image depending on the trends on the market, Patagonia has had a consistent identity from day one. As a privately owned company with a small group of visionary in the center, the company continues to serve its core customers.
Yvon Chouinard reluctantly built a clothing empire through his love for the environment and a passion for producing quality products that improve humanity's relationship with it. Patagonia's biggest legacy may not only be its clothing, but all its brand philosophy. Although the brand has never made external collaborations, its consistency in focus, branded and fantastic product has given it an appeal in fashion and streetwear circles.