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Dickies x New York Sunshine Launch 'Sun-Dyed in Texas'
Art Installation Turned Fashion Collection
FORT WORTH, TX (June 17, 2022) – Dickies, the world's leading workwear brand, made a new collection with New York Sunshine (NYS) entitled 'Sun-Dyed in Texas.' This marks the apparel brand's first partnership with the art collective. NYS and Dickies, the world-renowned Texas-based brand whose century-long history balances apparel craftsmanship between traditional workwear and work-inspired streetwear, worked in tandem to blur the lines between art, design, and fashion to create this exclusive collaboration. The new collection is a true partnership, representing the forward vision of John Margaritis, the multi-dispensary artist behind the leading creative shop, NYS.
The collaboration consists of two portions. During the summer of 2021, two temporary physical installations were housed for six months in the beating desert sun of Marfa, Texas – a far west Texas ranch and border town serving as a leading artist community. The installations, a series of billboards and a raw framework of a home, awarded THE DESIGN PRIZE 2021 golden madonnina, were wrapped in Dickies signature twill fabric, illuminating the night sky and creating a mirage-like glow within the Marfa desert. To make the unique, limited-edition apparel collection, the weathered/sun-dyed material was pulled from the installations and upcycled to produce the 'Sun-Dyed in Texas' capsule collection, consisting of truly unique pants, vest and jackets. Each piece is labeled and numbered to showcase its rarity, as no two pieces are the same. The second iteration of the collab involves a full collection strongly inspired by the art installations and creative process in Marfa. This expansive collection includes pants, jackets, vests, shirts, socks and headwear.
"Dickies represents quality, spirit and agelessness within their clothing, allowing me to fuse fashion, art, architecture seamlessly, and retail into one, creating this unique and exclusive 'Sun-Dyed in Texas' collection," says Margaritis, founder of NYS.
The synergy between NYS and Dickies can be traced back to the brands heritage and fabrications, making them unique in their respective spaces and fortifying them as leaders and trailblazers in their fields. Margaritis and his father are crafting a legacy and path through the worlds of art, fashion, and design. At the same time, Dickies has cemented itself as a leader in the apparel industry, known for its dependable quality for the last century, celebrating its 100th anniversary in 2022.
“Dickies represents more than clothing. With 'Sun-Dyed in Texas,' we can amplify and celebrate not only our Texas roots, but we also utilize the craftsmanship within the upcycled and sustainable collection to honor those who made the brand what it is today – people like John and his family." says Sarah Crockett, Global Chief Marketing Officer at Dickies.
About the Dickies® Brand
Since the company's introduction 100 years ago, workers from all walks of life choose Dickies as their number one choice when it comes to durable, functional, rugged garments. Whether tattoo artists, skaters, custom bike builders or construction workers, it's thanks to this vast workwear heritage and adoption of the brand through different subcultures that Dickies has become so much more than clothes just to work in.
