The collaboration between HUF and Pleasures is brought together around 90s nostalgia, DIY vibes and the OG days of HUF. With a photoshoot that pays homage to classic streetwear and 90s skate commercials, the collection features cut-and-sew items inspired by vintage finds and 90s-inspired graphics. 

The two streetwear brands have a common design philosophy and style and are a great match for an iconic collaboration. HUF is one of the most respected and pioneering skate and lifestyle brands worldwide based in LA, California. The brand is renowned for its clean aesthetic, provocative designs, and quality craftsmanship. Pleasures is a newer streetwear brand known for its punk, metal and grunge leanings, as well as its designs that court controversy. Their mantra is: ‘create clothing based on feelings through past experiences, from your most satisfying memory, to the worst feeling of your life’.