The brand history of Adidas is remarkable, given the fact that the founder and his brother respectively founded Adidas and Puma. The three classic parallel bars from Adidas arose firstly in 1948, as Adolf Dassler decided to produce his own label. Adolf had previously been in charge of the Gebrüder Dassler Schuhfabrik with his older brother Rudolf. A feud between the two brothers split up the company and Rudolf later decided to start Puma. Over the years Adidas has produced sports equipment for football, tennis, golf, cricket, basketball, skateboarding and many other sports. In the 1980’s Adidas became a popular brand in mainstream pop culture.

The famous rappers Run DMC, particularly embraced Adidas clothing and eternalised the legendary adidas sneakers, "Adidas superstar".

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