Created in 1949, Japanese athletic equipment company was founded by Kihachiro Onitsuka. Ontitsuka began Asics by manufacturing basketball shoes in his hometown, Kobe, Japan. The company’s name is an acronym for “anima sana in corpore sano”, translating to a “healthy soul in a healthy body”. In its early stages of production, Asics was known as Onitsuka Tiger, taking the last name of the creator. Through out the years Asics has manufactured equipment for practitioners in basketball, football, wrestling, hiking and mountaineering. Asics has delivered vintage models such as Gel Lyte III, Gel Lyte V, GT II, Gel Saga that are adored by Asics sneaker lovers around the world.