Helmut Lang was born in Austria in 1956, and began designing in his hometown Vienna in 1977 despite lacking formal training. He first showed in Paris in 1986, which is also when he founded his label. “Quintessential minimalism” springs to mind when thinking of Helmut Lang, the namesake label of Austrian designer Helmut Lang. He is arguably one of the most influential designers of the last three decades and his legacy still resonates across runways today. The iconic designer pioneered minimalism in the ’90s with his sharp-cut tailoring and androgynous, utilitarian pieces adorned with bondage straps and harnesses.
He introduced streetwear to high-fashion, invented the designer jean, modeled garments on bullet proof vests and was a trailblazer experimenting with technical fabrics, fabricating the military bomber jacket. He was also one of the first designers to show co-ed shows, and he broke new ground in 1998 as the first designer in history to stream a runway show online.