The brand was founded by triple Wimbledon winner Fred Perry. The first product that was made was a sweatband. Because of its success, they decided to venture into the clothing market and launch their clothes.
The White Peace Perry T-shirt became a huge success and laid the foundation of many decades of iconic clothing production. Today, Fred Perry is proud to be the first British heritage mark to successfully blend sportswear with streetwear to create some of the most iconic styles of the last century.
The clothing appeals to all segments from the community and is carried wide all over the world. The common denominator of Fred Perry lovers is the passion for both elegance and streetwear.